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On the other hand, WTO ruling is causing concern to some Chinese cultural industry experts. Xiao Huaide, director of the Institute of Cultural Studies at Peking University, said the revenue-sharing system protected the development of the Chinese film industry.Xiao said the best situation would be for Chinese and foreign films have similar market shares, which would not only protect domestic movie development and industry reform, but also be an opportunity to learn from the developed international market."This must be a shock for Chinese movies," Xiao was quoted by Beijing Business Today as saying.But others see this as an opportunity to reach world standards, rather than a threat. "Foreign movies have been seen by Chinese audiences in many other ways, except in cinemas," Chen Xiaowei, CEO of the Orange Sky Entertainment Group.Chen said the biggest challenge to the Chinese movie industry is how to protect copyright, a concern shared by many foreign counterparts. In China, once a movie stops screening in theaters, the producers cannot get any more income from it; foreign companies can still profit from outlets such as DVDs, TV and online broadcasting rights or in some limited cases, theme parks."Foreign movies can make profit for decades, but Chinese films can only rely on a few weeks," Chen said, adding that Chinese films are good enough only to be popular for a short time, but don't turn into classics."So learning from a much more mature industry chain is more important than worrying that foreign companies taking a larger market share."Foreign film companies are also worried that their copyright will continue to be violated once the WTO ruling takes effect.

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The State Council issued eight guidelines on Jan 26 to curb housing prices, one of which prevents families with two or more apartments in a major city from buying any more in that city.Beijing, Shanghai, Tianjin, Chongqing, Dalian, Qingdao, Ningbo, Xiamen, and Shenzhen will all put the new measures in place. The guidelines also apply to provincial capitals and other cities where housing prices are too high and are growing too fast.Not all cities have come up with detailed measures in response to these guidelines.The rise in CPI can be attributed to the consumption hike triggered by the Lunar New Year holiday and the severe drought in China's northern region, analysts saidThe CPI in December decreased slightly year-on-year to 4.6 percent because of the base effect, a surplus prior to the Lunar New Year and a crack down on inflation at all levels of government. Industry insiders almost unanimously agree that the CPI will rise first and than fall this year, the report said.According to the Ministry of Agriculture, the wholesale price index of agricultural products rose 10 percent in January compared to the same period last year. It also dropped 6.2 percent from the previous month. The scene is changing fast in China's film industry, with box office takings and the number of films produced going up in leaps and bounds. By the end of last year, box office receipts hit 10.2 billion yuan ($1.53 billion), 64 percent up from 2009's. In 2009, too, China overtook Japan to become the world's third largest producer.But imported films still take the bulk of the box office receipts, despite the fact that China allows a limited number of foreign films into the country a year. These include 20 through a special "revenue sharing" scheme with only two State-owned companies – China Film and Huaxia.The box office hit Avatar, for example, took in 1.3 billion yuan in China, which is about 20 percent of the total takings for the first half of 2010.And the number of foreign films being screened in China is likely to be increased this year. Under a World Trade Organization ruling, foreign producers will, from March 19, be able to contract private film companies to distribute their films on the mainland. If the Chinese government allows this ruling to take effect, it is expected that more than just 20 foreign films will be brought to Chinese cinemas.Under the revenue sharing scheme, foreign producers and the State-run China Film Croup Corporation take 43 percent of the box office takings, with most print and promotional costs borne by the overseas producers, Zhang Jingyu, project manager of Beijing Jiaxin Shidai Entertainment Company, said. This results in the foreign producers getting about 13 percent of the revenue.Greg Frazier, executive vice-president of the Motion Picture Association of America, said China is a big and exciting market, with "huge growth potential".